Whether it’s selling merch, building pride or putting butts in seats, when it comes to sports marketing, our goal is to create messaging that moves people – emotionally and literally. We understand the impact sports and leisure events have on communities; we’ve been promoting and branding a D1 athletic department, a variety of sports, countless events and the occasional NCAA playoff berth for 14 years. From creating a unique voice for 17 different sports to leveraging a conference move to build fan loyalty, it takes discipline to maintain consistency in an extremely diverse industry. But then, it wouldn’t be sports without a bit of a challenge.