Western Financial Group is an insurance company serving more than 800,000 customers across Western Canada. When they undertook an aggressive strategy of acquisition, purchasing over 60 new offices throughout the West, Woodruff Sweitzer helped turn the mom and pop, single office insurance brokers into a full broker network. We helped maintain the close personal feel of the new offices to satisfy existing customers, but also worked to rebrand and bring them all under the Western Financial Group umbrella.