Woodruff Sweitzer developed a campaign to inform audiences of the holding company’s decision to establish a consistent brand among all 13 of its banks by initiating a company-wide change to one name. TV, digital, print, in-bank materials, direct mail, radio, outdoor and city bus wraps were designed to simply, yet elegantly assure customers that while the name was changing, they could still count on an experience with the community banks they know and love but with the additional benefit of being part of a larger, connected network.
