Could your brand use a shake up? Could you use a fun evening out? Think Naked! Think Naked is an evening (well, 90 minutes or so) designed for marketing executives and managers, and anyone else interested in learning how to shake up their brand by stripping it down. more >
Need an unexpected solution to your marketing problem? Then talk to our president,
Terry Woodruff. Contact >
has been propelling brands forward since 1992. Clients come to us from across North America for our insights,
our honesty, and our integrated thinking. Every campaign we develop harnesses the power of
our strategically selected communication tools.
When I run through a desire to quit and finish a long run.
Listen to my dad and his brothers tell stories.
Watching my daughters scramble and hide when I come home from work so that I can find them.
Having the opportunity to work with Scott Christian
Can’t live without:
I am inspired by my grandchildren. Their innocence is refreshing. Even on the toughest day they can make me laugh. There is nothing better than being with them.
Making people happy
Working with a great team
That hopeful feeling you get after finishing a really good book
Watching a competitive college basketball game
Sunshine open spaces
Seeing finished work
Discovering great new music
A win-win solution to a problem
Inspired by Music, Movies, Cartoons, animals, traffic, trees, nature, color, food, cattle, police officers, couches, chairs, leaves, grass, windows, water, flavor, texture, people, tires, computers, internet, blank canvases, water stains, trash, everything new, different, the same and anything else that I've left out. And golf.
The Oregon Coast, Mount Rainier, Wrigley Field, Bruce Lee, Jimi Hendrix, Chuck Klosterman, Alejandro González Iñárritu, Ken Burns, The Cohen Bros, Frank Gehry and Donkey Kong
I am inspired by the good things in life - good food, good drinks and good company. Honestly, experiences (big or small) are really what inspire me. Here are a few of my favorite inspirations that make me smile.
Laughing with my daughter
Travelling (short road trips with my husband or beach vacations with the family)
Good food with good friends
Shopping locally at the farmer's market
Working on an original project at work
Creativity - at work or at home
Being in or on the water - swimming or boating
Cooking with a new ingredient or trying a new recipe
Twitter - @jorimrose
A good night’s sleep followed by a steaming cup of coffee
The sunset over the trees in my back yard
A long walk with no one but my dog
A blank piece of paper
People that make the most of every situation with positivity and grace
The ocean, mountains and clean air of Alaska
An organized closet
The solitude of morning – a few precious minutes all my own before the day takes over
A glass of wine at the end of a long day
- college basketball (and my knack at winning March Madness office pools)
- finding the perfect gift for a friend or family member
- Civil War history and learning life lessons from the past
- the smell of my granny's kitchen at Christmastime
- an evening at a lively piano bar
- hearing my nieces & nephews call me "Auntie Erin"
- my annual volunteer week at Missouri Girls State
- putting my Type-A tendencies to good use for the betterment of my clients (and always remembering the best piece of advice a veterinarian once told me regarding knowing your audience -- "Cats are not small dogs.")
Family, friends and the laughter of a child
Appreciating the astute observation and interpreting the logic of a 4-year-old.
It’s all around me.
The sculpture park at the phenomenal Nelson-Atkins Museum.
The galleries that surround our office here in the Crossroads Arts District.
The spectacular new Kauffman Center for the Performing Arts just up the street.
It’s all here.
And it’s always inspiring.
Farmers, factory workers, mechanics, Warren Buffet.
Elvis Costello, Johnny Cash, Jimmy Carter, Henri Matisse.
Liberal Republicans, conservative Democrats. Honesty.
The silence of a ski lift (whether you’re blaring music on your iPod or not)
A hug from my kids
Seeing an original Van Gogh
The talent of my co-workers
Trees, they all have a posture and a personality
Waking up in the mountains (then summiting them)
People who do more important things than I do
And the decadence of chocolate and beer (together)
Really smart people
Did I mention music?
Anything perfectly engineered
My daughters laughing together
Hay finally put up in the barn
A successful suicide squeeze play
Mother Nature at her worst
Mother Nature at her best
I am a lakegirl through and through.
I am passionate about anything that involves the sun, water and boats.
I am inspired by Freedom, Family, Friends, The Beauty of Nature and Being Outdoors.
There is nothing that rejuvenates me more from the day than a firey sunset.
Traveling paths others dream of.
The farming life.
Learning more about the world through the eyes of my children.
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." - Steve Jobs
Gentle waves against a boat
What motivates me:
Being a part of something larger than I’m able to do on my own
My family is my biggest inspiration:
the love and friendship from my wife, the laughter of my kids, the many life lessons from my parents, and the resiliency and character of my brother.
Doing at least one nice thing everyday for a complete stranger.
Everything about digital marketing. It’s ever changing and evolving.
Living for today – not yesterday and not tomorrow.
Detroit Red Wings hockey! There is only one HOCKEYTOWN!
Thunderstorms and the smell after it rains
Climbing the Hillsboro tower and looking out at the world
A cozy chair and a great cup of coffee
Getting lost in a work of fiction
Music and the passion behind it
Good food with great friends
Laughing until I cry
Traveling and learning from the world
“I could not, at any age, be content to take my place by the fireside and simply look on. Life was meant to be lived. Curiosity must be kept alive. One must never, for whatever reason, turn his back on life.” –Eleanor Roosevelt
Connections: LinkedIn Twitter @ErinPries
The love and strength of my family
The laughter and quirkiness of my friends
Singing at the top of my lungs
Traveling God’s country
Great conversation over a big glass of wine
The smell of fresh cut grass on a warm summer day
Genuine, kindhearted people
Lilacs blooming in May
An unexpected adventure
I can’t live without: diet coke, chocolate, spaghetti, wine
Connections: Twitter @JustinaFrost LinkedIn
Living life to its fullest – no regrets
Living life vicariously through my two sons
Good food & better wine
My music played loudly
Boating at sunrise and sunset
Camaraderie on the golf course
Memories from a lifetime with friends and family
Colleagues that challenge, encourage and instigate
Oh, and following KU Sports – Go Jayhawks!
The look on a child's face as they accomplish something new!
Hearing anyone laugh!
My Brother and Sister.
When a plan comes together.
The light at the end of the tunnel.
My Children and Grandchildren.
Honesty and integrity.
And of course.... The Missouri Tigers!
Pie and coffee.
Mowing the lawn.
Writing. I still can't believe people pay me to do what I'd do for free anyway.
My dad. I think he might actually be a saint.
Doubt. Want me to do something? Tell me you don't think I can.
The color green. I love green so much, I kinda feel sorry for the other colors.
My whole family.
Dogfish Head 90 minute IPA.
Playing in dirt. Or sand.
Back roads, forgotten songs, dogs, lakes, Caesar salad and chocolate chip cookies.
I wish I were a tree.
Family, especially my husband and son.
Funny jokes my son tells - he gets them from his uncles.
Stories from my nieces and nephews.
Going to the barn on an early morning and having the horses greet me.
Driving down an open highway - with or without a trailer.
Baby pigs - they are just plain adorable.
My wicked smart friends.
Watching my son succeed. It doesn't matter if it's a school project, sports win or a win in the show pen, seeing his fist pump is inspiration to carry on through all the practices!
Trying new recipes.
Catching up with old friends.
Being efficient and effective.
Spending time with people I love.
Watching the sun rise or set.
Trying new restaurants.
Reading a can't-put-down book.
Finding ways to be more frugal.
Enjoying really delicious chocolate cake.
The inquisitive mind of a 4 year old (even if it is exasperating).
Remembering someone's favorite thing and picking it for them "just because."
A cup of coffee on the patio in the morning.
Finishing a workout (especially if I go by myself).
Sitting on a dock just to watch the water.
Traveling and experiencing new cultures.
Shopping - doesn't matter what I'm shopping for, I go for the hunt of a good bargain!
That moment of silence in the early morning and late at night when everything is clear.
The smell of a library book and the ability to escape anywhere in the galaxy in just a few pages.
Finding things to be grateful for even in the toughest of situations.
Embracing my inner geek who loves all things sci-fi.
Figuring out a new recipe.
Oklahoma State University (go Pokes)!
My musical ADD.
Being a complete and utter history nerd, and learning from those lessons.
Utilizing self-made acronyms.
Serena van der Woodsen.
Crossroads District in KCMO.
True Media is one of the few independent media agencies
in North America. Free from traditional agency ties,
this team of professionals focuses on implementing
innovative ways for clients
to connect to customers.
EVEREST® Herbicide has been a cornerstone product of the Arysta LifeScience portfolio since the company’s inception as Arvesta. Our challenge for 2010 moving into 2011 was to take the evolution of the product from the herbicide that has been in the marketplace for years, share its improved features and benefits with our target audience of growers, retailers and distributors and launch the new EVEREST® 2.0. Due to perception issues with the effectiveness of EVEREST in the past, it was important to hit the ground running and create interest in a category that is already inundated with herbicide options for growers.
After careful consideration, it was determined that our best bet was to capitalize on the EVEREST brand equity we’d captured in the past. Rather than renaming the product, we boldly determined that we could share the new benefits in such a way that not only early adopters would be comfortable using it, but current users and lapsed users as well. We determined that naming the product EVEREST 2.0 would speak efficiently to its evolution and allow us to engage our audience with new creative that spoke to a new standard or “the next generation” of weed control.
Capitalizing on a creative style that is innovative, simple, clean and utilized by industry titan Apple computers, we based our look and feel for EVEREST 2.0 as though we were launching a new iPod or iPad. Our creative team put together a tremendous stylized look for EVEREST 2.0 that used a simple color pallet of black, white and silver. From there, we created our own icons to speak to the product features and benefits in an impactful way while keeping with the Apple-esque style. We produced sleek and high end collateral pieces, such as the EVEREST 2.0 brochure, tradeshow booth, giveaway items and media kit to capture audience attention and keep the product top of mind. An aggressive print, radio and digital campaign helped the product sing in the marketplace.
The campaign has proven to be popular with the Arysta LifeScience Territory sales representatives, retailers, agronomists and growers. The approach was unique for an Arysta LifeScience product and generated interest in the marketplace.
CircoFLEX™ and MycoFLEX™ are market leaders. Needed to convince pork producers and swine vets of the benefits including:
Wyffels Hybrids is one of the nation’s largest independent seed corn companies. Woodruff Sweitzer’s challenge was to position Wyffels, the company and the brand, in a way that provided a competitive edge against the larger, more dominant market leaders.
All corn growers have access to high quality seed corn genetics and traits. As a privately held company, Wyffels doesn’t have the same demands as a public enterprise. Corn growers in the Wyffels marketing area must be given a sense that there is a small and very idealistic group of people fighting to bring them something new and good and special, rather than large, faceless corporate production factory interested only in maximizing shareholder profits.
Position and represent Wyffels in every decision, as the small, real and very human challenger. More than a number, a true “on the farm” seed partner. When others have moved to focus on becoming leaders in developing technology and traits, Wyffels stayed true to the one overriding area of expertise…putting the best corn on the farm. Woodruff Sweitzer launched this new brand position across all tactics and media, including farm print, radio, truck / trailers wraps, trade shows and grower events.
As a privately held company, actual share/sales results cannot be disclosed. However, due in part to clear message and positioning that resonated with the Wyffels target audience, sales through both current customers and acquisition of new customers increased. Wyffels was able to acquire market share (units). Smart, targeted efforts allowed Wyffels to hold profitability per unit at the same or a higher level than the preceding year thus increasing profitable volume.
ProLabs Animal Health, a division of AgriLabs, was launching a new flagship canine joint care product in the crowded OTC pet supplement market. Woodruff Sweitzer’s daunting task was to build the brand at the shopper level without a large DTC marketing budget.
The pet health supplements category is cluttered and confusing for pet owners. Products range from nutraceuticals to prescription drugs. Our audience, Do-It-Yourself types, take pride in having control over their pet health purchase decisions. It’s critical to stand out on the retail shelf to grab their attention and offer a unique point of difference vs. the “me-too” offerings.
WS created a multi-faceted in-store marketing program designed to create brand awareness and stimulate purchase at the shopper level. This effort was built on a strong integrated brand identity and distinctive, high-impact packaging and in-store marketing materials designed to stand out in a cluttered retail environment.
Launched in mid-March 2012, this new product introduction has been heralded as the most successful new product launch in ProLabs’ 20-year history. ProLabs quickly gained acceptance from its extensive distributor network and generated tremendous retailer excitement. In the first month, Flex Rx earned distribution in over 2,000 retail outlets and is on track to greatly exceed annual sales projections.
As the largest community bank in Central Missouri with approximately $1 Billion in assets, Boone County National Bank (BCNB) continually faces stiff competition from huge national and multinational banks, all working to erode BCNB’s market share in the region. To counter the e!orts of these larger, ever-expanding “corporate” banks, BCNB chose to strengthen its position in the market by standing strong on one core truth- the truth that every bank has branches, but in Central Missouri, Boone County National Bank has roots. With this idea in mind, BCNB charged its agency, Woodruff Sweitzer, with two objectives: Remind the community of a rich, shared history that extended 150 years, and to come up with a unique way to celebrate this significant milestone anniversary.
On behalf of the bank, Woodru! Sweitzer developed the tagline, “Other banks have branches. We have roots.” And from this position, a fully integrated, 360° campaign was born. The flagship tactic was the Roots ‘N Blues ‘N BBQ Festival — a weekend celebration featuring food and crafts vendors, a sanctioned barbecue contest, and more than 33 nationally known musicians performing bluegrass, blues, roots music, gospel and more- all provided free as a gift to the city by the bank in honor of its 150th anniversary.
Yet the festival was just the beginning. Additional strategies were developed to spread awareness, goodwill and drive new business to the bank. Promotional tactics for the event itself included television, radio, print, posters, direct mail, local and national public relations, ATM receipts, building banners, Internet banners, and a festival website complete with blogs, mobile messaging alerts and an interactive game for children.
Attendance at the two-day festival was projected to be approximately 30,000. In actuality, nearly 70,000 people converged on downtown Columbia, much to the delight of the bank, the tourism community and everyone involved in the production of the festival. In addition to the bank benefiting from the goodwill of the event through its role as signature sponsor, dozens of partners, vendors and smaller sponsors all reveled in the energy and enthusiasm of the massive crowds and their willingness to spend time and money at the festival.
The festival was dubbed a complete success and Boone County National Bank solidified its position as the premier community bank in the market. This event is now an annual happening.
The Roots ‘N Blues ‘N BBQ Festival garnered regional and national consumer and media attention, and in the week leading up to the event, 30,000 visitors from 40 di!erent countries visited the website. In addition, The New York Times declared the event one of the Top Five must attend festivals in the country.
Our challenge was to launch new RAZE™ Herbicide into the marketplace with aplomb in 2011. RAZE offers wheat growers a resistance fighting, excellent cross spectrum solution that offers lasting control of critical grass and broadleaf weeds. RAZE is an exciting new product and it was very important for us to carve out a place for RAZE in the marketplace.
It was imperative that we launched the product to highlight the strength of RAZE’s formulation, selling features and benefits. RAZE is competitively priced in the marketplace so we knew it would put some serious pressure on the opposition and we wanted to assure that our campaign endeavors would show off the product to the best of our abilities.
With this in mind, we went through a few different incarnations for the product until we determined the perfect fit. As a cross spectrum herbicide with unique attributes and a strong portfolio of weeds controlled, we found that the RAZONATOR robot was the most elegant and impactful way to achieve the attention that RAZE so richly deserved. We knew that this concept would lend itself well to the animations we created for a dealer meeting in Phoenix, Arizona.
The RAZONATOR robot and the over arching RAZE campaign are some of the strongest works we have produced to date for Arysta LifeScience. The response to the creative has been very positive, and the nature of the creative lends itself very nicely to multiple tactical executions not only for this year but for year two of the launch campaign.
SUPREMACY® Herbicide provides growers with exceptional broadleaf control and truly is an exciting new product in the marketplace. Our challenge in 2011 was to cut through the clutter and keep SUPREMACY top of mind for growers with key problematic broadleaf weeds.
Arysta LifeScience has some very large and fierce competitors in the marketplace. Growers are very interested in SUPREMACY, but distribution deals with these larger companies have made making the product available very challenging. We needed to be strategic in order to get SUPREMACY into the hands of growers who wanted to use it.
With the budget allotted for SUPREMACY we felt it best to hit a large portion of wheat growers in our target geographies with a high end direct mail that features heavily the benefits of using SUPREMACY. A call to action in the direct mail lead growers to a landing page online where we could capture their contact information. This tactic serves an intrinsic purpose. By capturing grower information it allows us to register their interest in using or purchasing the herbicide when dealing with retailers and/or distribution. As an incentive we offered those who signed up online a free SUPREMACY cap. The wearing of this cap by growers will act as further advertising for the product and the company.
We’re looking for a leader. Someone with 5+ years experience in animal health, ag-chem crop protection or seed. Someone who wants to learn, grow and evolve. Someone with an entrepreneurial spirit who likes to “figure it out.” Someone who sees the big picture, but is also a stickler for details. Someone who is an active listener and comfortable leading the discussion. Someone who is smart, confident, authentic, inventive, hungry, humble, outgoing and easygoing. Someone who will do whatever it takes to ease the load off our clients’ backs.
You’ll work with a team that is passionate about fully integrated brand experiences. Woodruff Sweitzer is a next generation agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we’re able to propel clients and their brands farther, faster. With offices in Calgary, Alberta, Columbia and Kansas City, Mo., Woodruff Sweitzer has been the trusted partner of clients in the U.S. and Canada for 20 years.
While we thank all applicants, only short-listed candidates will be contacted.
IF THAT SOMEONE SOUNDS LIKE YOU, TELL US WHY. E-MAIL YOUR QUALIFICATIONS TO INFO@WOODRUFFSWEITZER.COM.