Digital Strategist

Woodruff Sweitzer is looking for someone who can spread the digital mindset throughout our agency. Someone who not only fully embraces current best practices, but yearns to transform the future of digital. The role requires an innovator, a trendsetter, a good listener and a progressive thinker who understands how digital is connected to every aspect of client business. The right person will be collaborative, resilient and hungry to help build the team. They’ll be proactive in educating, challenging and empowering others throughout the agency.

This is a role on a distributed team. This person could be located in Kansas City, MO; Minneapolis/St. Paul, MN; or Columbia, MO.

At Woodruff Sweitzer, you’ll help the strategy team drive organic and new business growth by turning client objectives into digital actions. You’ve got to be a digital native, but one who firmly grasps the important roles other disciplines play; you’re all about creating synergies between them.

RESPONSIBILITIES

• Lead digital integration and work closely with cross-functional teams to provide overarching digital strategies and approaches that integrate with broader strategic objectives.
• Influence cross-channel digital campaigns and experiences using a variety of tactics to produce measurable business objectives.
• Ideate and help manifest creative concepts into innovative digital executions.
• Identify opportunities for clients to use digital technology to enhance their overall marketing mix.
• Through a strong understanding of digital measurement and analytics, help provide thoughtful solutions for how clients can identify and track critical results for digital campaigns and initiatives.
• Assist in evaluating client’s global web architecture, detailing how each piece of the ecosystem (sites, social assets, etc.) contributes to the brand’s key business objectives.
• Stay abreast of the digital marketing industry, bringing best practice ideas and benchmarking to clients, especially as they relate to mobile, CRM, e-commerce, content, search and emerging technologies.

Sound like you? Email your qualifications to careers@woodruffsweitzer.com. We look forward to hearing from you.

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